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🔔 Responding to Guest Reviews
Purpose:
To ensure that all guest reviews across platforms are handled promptly and professionally each shift, reinforcing positive feedback and addressing negative experiences with appropriate follow-up and communication.
✅ Daily Review Response Protocol
During Each Shift:
- Access Review Links:
- Airbnb: Airbnb Reviews
- VRBO: VRBO Reviews
- Google: Google Reviews
- Booking.com & Direct Bookings: Check in their respective platforms.
🟢 Positive Reviews
- Use ChatGPT to craft a warm, thoughtful, and unique response.
- Post the reply directly on the platform where the review was submitted.
- Share the review in the appropriate inspector WhatsApp feed to:
- Reinforce positive performance.
- Provide content they can use in their reporting to owners.
🔴 Negative Reviews
- Screenshot the review immediately.
- Post it in the “Bad Reviews” WhatsApp group.
- Tag:
- The assigned Inspector
- The Operations Manager
- Await feedback and direction:
- Either the inspector and operations manager will provide a response for you to post,
- Or the operations/sales manager will respond directly.
Do NOT reply to a negative review on your own unless you are specifically instructed.
🟡 Pending Reviews (Airbnb Only)
Before allowing an automatic review to post:
- Go to OwnerRez.
- Search by guest name or reservation number.
- Look for the “Do Not Review” tag.
- Click the Conversation link in the top right under the reservation number.
- If there’s any sign of a complaint or guest dissatisfaction:
Do NOT post a review for them. Remove the auto-review if needed. - If there’s no concern and no tag:
You may proceed with posting a positive review manually if auto-review hasn’t yet posted.
- If there’s any sign of a complaint or guest dissatisfaction:
🔔 Important: Auto-review is enabled but not 100% reliable. Always verify each shift to prevent an inappropriate review from going out.
Reminders
- This is a daily responsibility—make sure no reviews go unaddressed.
- Be consistent, timely, and professional across all platforms.
- Always keep guest service and internal accountability in mind when communicating.